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WHAT THE GUIDANCE SAYS

Paint the skin,
read the tin.

Face paint is a cosmetic, and the label should prove it.

A face painting palette of bright colours, brushes and a sponge on a wooden table at an autumn fair, with an adult's forearm painted with a leaf design resting beside it
AI-generated image, not a photograph of a real person or place.

Halloween, fêtes and festivals all mean paint on skin. UK and US safety guidance comes back to three habits: buy products made for skin, read what the label tells you, and try a dab on your arm first.

ARM FIRSTthen the face

Check a product

Keep in mind

  • Made for skin
  • Label in English
  • Dab on the arm first
  • Three checks before the brush

THE SHORT ANSWER

Made for skin,
and labelled to show it.

Most reactions are avoidable.
The label and a test dab do most of the work.

THE LABEL

Look for an address and a list

UK rules say a cosmetic must show a UK responsible person's name and address, an ingredients list, a best-before or period-after-opening mark and any precautions.

Check a product

PATCH TEST

Try it on your arm first

The US FDA suggests trying a new product on your arm for a couple of days before it goes on your face, especially if you tend to have allergies.

How to do it

NEON PAINTS

Be wary of cheap neon

Trading Standards warns that some neon paints from online sellers may contain banned colourants. Non-compliant ones have held lead or mercury.

See the numbers

General information only, not professional safety advice. If someone is in immediate danger, call the emergency services.

A QUICK PRODUCT CHECK

What is going
on your skin?

Pick a product to see how much checking the guidance suggests before it touches skin. The bar shows how strongly the guidance urges caution.

Product check

Choose a product
Face paint from a high street shopRead the label

Check for a UK name and address, an ingredients list and any precautions. Follow the directions, and keep paint out of the eyes.

A transfer (decal) temporary tattooTest somewhere small

The FDA has received reports of reactions to some decal tattoos. It suggests trying one on a less noticeable part of the body before using it on the face.

Paint near the eyesOnly if the label allows

If the label says not for use near the eyes, believe it, says the FDA, even if the packaging shows people wearing it there. Colours fine elsewhere may not be safe near eyes.

Cheap neon paint bought onlineCheck the colourants

CTSI warns some neon products have contained banned or unapproved colourants. It names Solvent Yellow 172, CI 45161 and CI 45174 as ones to look out for.

Paint labelled “not for cosmetic use”Do not use on skin

CTSI calls this label a major red flag when a product is sold for skin. The FDA's advice is simple: don't decorate your face with things not intended for skin.

Sources: Chartered Trading Standards Institute, Consumers warned to avoid the ‘Toxic Glow-Up’ (April 2026); US FDA, Novelty Makeup and Temporary Tattoos fact sheet.

Based on Chartered Trading Standards Institute and US FDA consumer advice. General information, not personal medical advice.

TWO NUMBERS WORTH KNOWING

Bright colours,
tight rules.

One figure from UK Trading Standards,
one from the US colour rules.

3 named

Colourants Trading Standards tells shoppers to check for

Solvent Yellow 172, CI 45161 (Basic Red 1:1) and CI 45174 (Basic Violet 11:1). CTSI says Solvent Yellow 172 is the banned colour officers find most often in neon cosmetics.

BANNED COLOURANTS · CTSI

0 of 8

Fluorescent colours approved in US cosmetics allowed near the eyes

The FDA says eight fluorescent colours are approved for cosmetics and none may be used near the eyes. The only glow-in-the-dark colour, luminescent zinc sulfide, is not for near the eyes either.

GLOWING COLOURS · US FDA

CTSI adds that non-compliant neon cosmetics have previously been found to contain lead, mercury and asbestos, and that “SFX” and “Professional Use Only” make-up must meet the same safety standards.

FOUR HABITS TO TRY

A little patience,
fewer rashes.

None of these costs anything. They follow the order the guidance suggests: choose the product, test it, apply it carefully and take it off properly.

A small dab of green face paint on the inside of an adult's forearm as a patch test, with a pot and a brush beside it
AI-generated image, not a photograph of a real person or place.

Step 1

Turn the tin over

Look for the ingredients list and a UK name and address. If they are missing, choose another product.

Step 2

Dab it on an arm first

Try a small amount on the arm for a couple of days before painting a face, as the FDA suggests.

Step 3

Keep it clear of the eyes

Unless the label says a product can be used near the eyes, keep it away from them.

Step 4

Take it off before bed

Remove paint the way the label says, gently around the eyes. Throw away paint that smells very bad.

BEHIND THE LABEL

Someone must
vouch for it.

Hands turning over a small round face paint tin to read the tiny print on the back label
AI-generated image, not a photograph of a real person or place.

In Great Britain every cosmetic needs a Responsible Person with a UK address, not a PO box. They must keep a Product Information File, including a safety report from a qualified safety assessor, and notify the Office for Product Safety and Standards before the product is sold.

UK labels must show a best-before date when a product lasts 30 months or less, or an open-jar symbol with the months it can be used after opening. The ingredients list applies to professional products and free samples too.

Questions

Questions on the way

Is face paint a cosmetic?

Yes. The US FDA treats face paints and theatrical make-up as cosmetics, and UK Trading Standards says all cosmetics, including stage and film make-up, must be safety assessed before they are sold.

How do I patch test face paint?

The FDA suggests putting a dab on your arm for a couple of days before using a new product on your face. It says this is especially sensible if you tend to have allergies.

Can I use craft or poster paint on skin?

The FDA advises against decorating your face with things that are not intended for skin. Trading Standards calls a “not for cosmetic use” label on a product sold for skin a major red flag.

What about black henna tattoos?

The FDA says the darkening ingredient is often PPD, a hair-dye chemical that can cause dangerous skin reactions in some people. Henna itself is approved in the US only as a hair dye, not for direct use on skin.

What should I do if face paint causes a rash?

Take it off the way the label says and seek advice if you are worried. In England and Wales you can report an unsafe cosmetic to the Citizens Advice consumer helpline on 0808 223 1133, which shares reports with Trading Standards.

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